Giani wanted to move away from their already established ValetPro brand of vacuum cleaners and create a new premium range called Floormaster. I was asked to create the branding and packaging around it as well as overseeing the product photography to ensure that we provided a thorough selection of imagery for both our packaging and for clients to use when applying it to their own brands.
Floormaster Final Logo (Registered Trademark)
Early branding concepts
Floormaster Retail Packaging
Retailer branding versions